After years of being perceived as a 'polite' charity and declining brand awareness, Shelter embarked on a bold rebrand, going back to their activist roots and better reflecting the urgency of the housing crisis today. As Creative Lead, I led the complete rollout of materials needed for launch, including retail signage, marketing, apparel, stationery, and a comprehensive set of new brand guidelines.
The outcome: boosted donations, expanded brand awareness amongst key target demographics and numerous industry awards for the in-house team collected along the way.