Christmas should be full of bright and happy childhood memories, but for the thousands of children who call Childline at Christmas it’s a dark and lonely time. In 2017 the NSPCC called on the public to Light Up Christmas for Children and donate £4 to answer a child’s call at their darkest moment.
I worked on the identity and pitch for the campaign, developing the campaign ident and look and feel that subsequently secured a partnership with Sky and became the design for the 2017 Christmas lights on Oxford Street.