In 2019 we developed HomeRun, a virtual fundraising product for Shelter where participants could run or walk any distance throughout April, at their own pace, anywhere in the UK.
Hinged on the core thought that 'your doorstep is the startline', the look and feel utilised a simple grid-based approach to showcase all the different ways people could take part; applied across digital assets, social media, the website and printed marketing materials. I was also responsible for concepting and directing the campaign film and supporting photoshoot.
Results exceeded all expectations: 1,170+ participants, 30,000+ miles covered and £59,000 raised.