I was approached by Gousto – the recipe box company – to join their Creative team on a freelance basis whilst the team was expanding and the company was embarking on a rebrand.
At the tech startup I was tasked with a range of fast-paced and varied projects, including art directing a photoshoot for a new partnership with Wagamama, and playful social media ads to attract new customers. The latter were three different concepts which I pitched – all of which were chosen to be made. I then worked with an animator to bring them to life.
Photography: Tom Hull